Viewers tune in to X Factor and out of Big Brother

By AdNews | 30 July 2013
Dannii Minogue is one of the judges on this year's X Factor.

The launch of The X Factor attracted 1.63 million viewers for Seven last night, its highest debut figure to date. It could be that they had switched over from Nine, where Big Brother dropped 19% on last year to 1.30 million. The show may just have tipped the audience share in Seven's favour.

X Factor, in the prime 7:30-8:30pm slot, was the most-watched free-to-air program of the night. According to overnight preliminary metro figures from Oztam it was up marginally on the 1.59 million debt viewers last year.

Seven's Please Marry My Boy fell comparatively flat with 861,000 viewers. It aired at 9pm.

Meanwhile, Nine's Big Brother, which aired from 7pm, attracted 1.30 million metro viewers. Despite pulling in less viewers than last year, it was still the fourth most-watched program of the night.

Other programs in the top 20 included Nine News, Home and Away (Seven) and MasterChef (Ten).

Seven had the highest audience share with 24.3%, pipping Nine's 23%. Ten had 10%, while SBS had 4.1%.

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