Unilever is conducting a global review of its media planning and buying services commencing in January, which may include the Australian market.
The global review will include the services for the four categories foods, refreshment, home care and personal care. Unilever would not confirm to AdNews if the review will affect the relationship with Mindshare in Australia, saying more details are still to come.
Mindshare won the Unilever account in February after a three-way pitch involving Initiative and PHD.
Mindshare also handles the business in a number of other markets, including the UK and Western Europe. Unilever's media business in China is handled by Omnicom's PHD. Both incumbents will be invited to re-pitch for the account.
Mindshare Australia CEO James Greet told AdNews: “Both ourselves and local client are awaiting more details so at this stage there is nothing further to report.”
Unilever senior vice president global media Luis Di Como said: “We want to make sure that we continue to have the best-in-class agency partners to deliver Unilever's vision: to double the size of our business while reducing our environmental impact. We will be looking at both strategic planning and in-market execution capabilities from our agency partners.
“Our new marketing strategy, Crafting Brands for Life, and our determination to continue leading in the digital marketing space also drive us to ensure that we are working with the best agencies to deliver our ambitions. The exercise is also in line with company policy to review media agency arrangements periodically.”
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