Australia has long been renowned for its humorous alcohol advertising, and the latest campaign for Tooheys New by BMF continues the legacy.
The 'Supporting Mateship' ads delve into that realm of funny blokey beer commercials which we've all seen before, but for some reason never seem to get old.
Lion brand director Jon Bradshaw said: “These ads show just how those bonds of mateship are created and then cemented over an icy cold New.”
The media agency was ZenithOptimedia.
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