TMS has seen off the big guns and held on to the $7m Lexus dealers account. The win, over agencies including Starcom MediaVest and UM, means TMS' Lexus billings are in the region of $37 million.
The agency does not yet know who its creative partner will be on the account, with incumbents Oddfellows and Saatchi & Saatchi awaiting the outcome of a review process that started around a week later than the media pitch.
TMS boss Chris Mort told AdNews the win was a big one.
"To win in these circumstances is very satisfying. It gives us great confidence and we appreciate the competitive process that Lexus and the dealers have taken. We will now move forward to reflect that confidence in how we manage this business going forward.
The business is a fund of around $7 million set aside by the factories and dealers, separate from the brand's tier one activity.
The main Lexus business, thought to be worth around $30 million in total media spend was renewed with TMS last year. It is thought there are a number of years remaining on that contract.
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