Tara Lordsmith has left the top marketing job at Simplot to set up her own strategy consultancy.
Lordsmith has held the general manager of marketing role at Simplot, overseeing brands including Birds Eye and Leggo’s, since 2004. Previously she held a number of brand and marketing roles at Cadbury Schweppes. It's not known who will replace her.
She told AdNews it was finally time to “bite the bullet” and break out of corporate marketing.
Her consultancy business will focus on working with small to medium-sized businesses where there is opportunity for growth. She is currently working on projects with a a number of brands in the baking, tea and beverages as well as service agencies.
“I've been doing a lot of growth workshops and dealing with organisations who are looking for growth. It's a different mentality for marketing. For marketers that work in big organisations, it isn't always about growth but it's a space I’m passionate about,” she said.
“I've got the flexibility to really think about different ways businesses can use marketing to transform and grow – it's a really exciting place. There's so much to do. A lot of that [thinking] is getting outsourced so I’m finding I can really give good value from being on the outside looking into an organisation.”
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