STW Group has acquired a majority share of market research business Colmar Brunton.
Colmar Brunton has offices in Sydney, Melbourne, Canberra, Adelaide and Brisbane with 120 staff.
STW was attracted to the deal in part because of the firm's client portfolio including its experience in FMCG and government. Colmar Brunton also includes field supplier 'Your Source'.
“We recognise that market research is a strong and substantial part of the marketing communications discipline, and while we already have broad capabilities in the sector, Colmar Brunton will add further weight to our offering in several specific areas,” said STW chief executive Mike Connaghan.
“Coupled with established product testing facilities, Colmar Brunton is an outstanding and growing business that fits in well within STW's future growth strategies.”
Colmar Brunton chairman John Shanahan said: “Colmar Brunton has reached a stage in its development where it requires a significant partner to take the next step. We chose STW because we share similar values and culture, it has agencies which are creatively focused on the future, and because its business model would encourage us to maintain our independence, to learn and grow.”
Colmar Brunton companies Advantage International, The Research Agency and Loyalty Live were not part of the acquisition.
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