Bohemia has poached Slingshot Media's general manager to take on the new role of head of implementation and investment.
Karen Halligan, who has spent the past four years running Slingshot Media, joins Bohemia, part of the STW group, today.
During her 20 years in the industry, Halligan has run some of Australia's biggest media accounts, including Procter & Gamble, Coles Myer Ltd and Coca-Cola. She has worked in senior roles at Mediacom, UM and Carat as well as client-side at Coca-Cola.
Halligan said: “The Bohemia team has built an impressive, rigorous, data-driven business that is geared up to succeed in our rapidly evolving media industry. I can't wait to start and add my client service and investment skills to the thriving business.”
Brett Dawson, founder and managing partner at Bohemia, added: “We have enjoyed significant growth and have been looking for the best complementary leader to join our management team and head our implementation and investment product. Someone who fits our culture, who is proven in nurturing talent, who can help us scale with confidence, who understands where media is heading and who has the respect of our media partners to deliver the best possible market outcomes for our clients.
“We are delighted in announcing Karen's appointment. We look forward to an immediate positive impact as a Bohemian.”
Bohemia also recently picked up media duties for Spotify as competition in the Australian music streaming sector heats up.
Slingshot Media told AdNews it has no plans to replace Halligan.
CEO Simon Rutherford said: "Karen left us last year and we wish her all the best in the new role and thank her for her hard work while at Slingshot. There are no plans to replace her and we are making changes internally that will be announced in due course."
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