Seven West Media to start its own complaints body

By By David Blight | 4 April 2012

Seven West Media has withdrawn from the Australian Press Council, and is establishing an alternative independent complaints body.

The group, which owns The West Australian newspaper and Pacific Magazines, said the details of the new body will be released in coming weeks.

The group's editor in chief Bob Cronin said the new body will "guarantee accountability" for all of Seven West Media's publications.

The timing of the news is interesting. The move comes only weeks after a media inquiry headed by Ray Finkelstein recommended the government should have stronger control over the complaints system in Australia, which is currently handled by the Australian Press Council.

Finkelstein's suggestions have been the subject of criticism within the media industry.

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