Seven dominates with My Kitchen Rules, Australian Open

By AdNews | 28 January 2014

The premiere of Seven's My Kitchen Rules last night attracted 1.67 million metro viewers, while the men's and women's finals of the Australia Open tennis also performed strongly.

My Kitchen Rules ruled the night, well ahead of Nine News (1.33 million), Seven News (1.26 million), Today Tonight (1.25 million) and Home and Away (1.22 million).

Rafael Nadal's shock defeat to Stanislas Wawrinka in the Australian Open men's final on Sunday night was also the most watched program with 1.66 million metro viewers, according to OzTam. This was down around 20% on 2013's numbers, when 2.12 million viewers tuned in to watch Novak Djokovic defeat Andy Murray.

Nine's coverage of the Australia versus England one-day cricket ate into Seven's tennis audience. A Seven spokesperson said the Sunday night tennis was up substantially on 2011 when it last faced an Australia-England one-day match.

The premiere of Nine's The Block: Fans vs Faves came in at seventh place with 1.14 million metro viewers, while Ten's The Biggest Loser: Challenge Australia came in at 17th among all people with 560,000.

In terms of consolidated audience share, Seven led the pack on Monday night with 32.2%, followed by Nine (26.8%), Ten (18.9%), ABC (17.5%) and SBS (4.6%).

Monday 27 January

1. My Kitchen Rules (Seven) – 1.67 million
2. Nine News – 1.33 million
3. Seven News – 1.26 million
4. Seven News / Today Tonight – 1.25 million
5. Home and Away – 1.22 million
6. Nine News 6:30 – 1.19 million
7. The Block: Fans vs Faves (Nine) – 1.14 million
8. A Current Affair (Nine) – 1.01 million
9. ABC News – 886,000
10. The Blind Side (Nine) – 834,000

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