Seven agencies pitching for News Corp creative account

By Brendan Coyne | 13 March 2014
 

Havas Worldwide, Clemenger, Saatchi & Saatchi and Droga5 have all made the longlist for the News Corp creative account, AdNews has learnt.

The four agencies join incumbents AJF Partnership, M&C Saatchi and Archibald Williams on the invite-only pitch for full service creative. 

The review covers everything bar The Australian (part of Archibald Williams' remit) and NewsLifeMedia.

Brand, digital, strategy and data are up for grabs, as is trade media with News Corp aiming to consolidate its agency roster.

The precise timings of when the business will be awarded remain unknown, although the process is likely to be concluded by the end of May.

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