SBS has scored its highest ratings success of the year with the three-night TV event Go Back To Where You Came From.
The program, which has also made waves on social media platforms, received a total metro audience of 524,000 viewers for its first episode on 21 June, 569,000 for the second episode on 22 June and 600,000 for the third and final episode last night. It was the 19th most watched show last night, and it also scored well with regional TV viewers each night.
During the program on 21 June GoBack was trending number one worldwide on Twitter, according to TrendFinder, and it trended in the top spot in Australia that evening and was number one on 22 June.
Go Back To Where You Came From is a documentary series that details the journey of six ordinary Australians tracing-in-reverse the steps of modern-day refugees to Australia.
The program has also set records for SBS in terms of the number of users viewing it online and in unique browsers.
Last week SBS launched a cross-marketing campaign to promote Go Back To Where You Came From which included print ads, online ads and on-air promotions. SBS also encouraged dialogue in the wider community with Go Back To Where You Came From featuring extensively across SBS Radio programs during Refugee Week, including interviews with program participants and talkback programming giving listeners an opportunity to discuss the issues raised.
A Go Back To Where You Came From Special Event will air on SBS on 28 June where host Anton Enus will interview the show's six participants in a forum event.
Peter Newman, SBS head of production and development, told AdNews that the broadcaster was "absolutely thrilled" with the program's success.
"We knew we had something special on our hands," he said.
Newman said the media coverage Go Back To Where You Came From generated, including coverage by the BBC, The New York Times, A Current Affair and Ten's The Circle, has been incredible.
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