Network Ten's Woolworths-backed Recipe to Riches debuted to 619,000 viewers last night, according to OzTam. Meanwhile, Concetta's Croqs trumped Casey Tato's Baked Potato.
The Dragon's Den meets MasterChef meets The Apprentice reality show, starring Droga5's David Nobay and Woolworths' Lizzy Ryley, also trended fourth on Twitter.
Woolworth's involvement in the show ran to integrated segments including a walk-through the supermarket as well as Woolworths, Recipe to Riches-themed TV ads during the commercial breaks.
Elsewhere, Nine News was the top-rating program for the night, pulling in 1.276 million metro viewers, followed by Seven News (1.19 million) and A Current Affair (1.036 million).
Seven's one-hour stage magician special, Cosentino: The Magic, The Mystery, The Madness, pulled in 1.022 million viewers for fourth place, followed by Winners & Losers with 1.005 million.
Home and Away (975,000), Today Tonight (946,000), ABC News (940,000), Big Brother (838,000) and New Tricks (829,000) rounded out the top 10.
Nine's The Great Australian Bake-Off's finale attracted 760,000 viewers.
Network Ten had five shows in the top 20, with MasterChef in 11th on 814,000, Under the Dome in 14th on 646,000, Ten News at Five in 16th on 626,000, Recipe to Riches in 19th on 619,000 and The Project in 20th on 566,000.
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