Realestate.com.au is trying to engage users and populate its website with homemade pictures. It has launched a campaign urging people to submit snaps of their neighbourhood. There are daily prizes for the best pictures.
“We want Australians to get creative and show us via the power of a photo what they love about their suburb," said group manager-marketing operations Ed McManus. "Whether it's a person, a place or a thing that encapsulates the very essence of your area, we want to see it.”
Daily winners get a $200 Visa gift card. The overall winners (one from each state) will bag a $1,000 Visa gift card.
The compeition runs until the end of February.
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