After 50 years, Mortein has finally given iconic mascot Louie the Fly the swat. Was it the right move? Cast your vote.
The parentage of one of Australia's most-loved icons has been the subject of some debate. While Bryce Courtenay is often acknowledged as the creator, a number of others were involved, including writer and cartoonist Geoff Morgan Pike, and writer Brian Henderson - who is said to have scrawled the lyrics to the jingle in a cab on the way to the client [AdNews 80th Anniversary Edition, p.57].
Actor Ross Higgins, who provided the distinctive voice of Louie since the 1950s, said: "Nothing lasts forever; it is a sad farewell to an iconic and loveable character. I guess Louie finally ran out of lives but he can be proud of a very good innings."
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