PETA unveils vegetarian push

By By Erin Smith | 14 December 2011

The animal rights activist group PETA has launched an ad featuring Playboy cover model Sheridyn Fisher encouraging people to eat vegetarian.

The ad, which was created in-house and will run in magazines as well as on the PETA website, features Aussie playmate Sheridyn Fisher wearing a lettuce-leaf bikini holding a sign reading “Turn over a new leaf. Go Vegetarian. PETA.”

PETA Spokesperson Ashley Fruno said: "We hope to draw people's attention to the fact that going vegretarian/vegan is the best things you can do for the animals, the environment, and your own health. It's a fun and provocative way to draw attention to a serious message, and that is that a plant-based diet is a great way to stay slim and sexy."

Fisher said: "I'm asking people to turn over a new leaf and go vegan. With so many delicious alternatives now available, it's easier than ever to enjoy great food without causing animal suffering."

This ad continues the run of controversial campaigns by the animal rights organisation. In September they ran an ad featuring an aged Julia Gillard in an attempt to protest against live exports.

PETA also protested against the use of fur on the model reality TV program Australia's Next Top Model.

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