If you haven't heard about NGen raising nearly $1 million worth of media space last year for The Oaktree Foundation's Live Below the Line (LBTL) campaign, then you’ve been living under a rock! The campaign was also entered into the 2011 MFA Award pro-bono category, with NGen being the only finalist.
LBTL is an incredible new awareness and fundraising campaign that's making a huge difference in the fight against extreme poverty.
During the week of 10-14 October 2011, participating media agency personnel will spend just $2 each day on food, to experience what 1.4 billion people in the world experience every day.
NGen is calling on all media owners to support this very worthy cause by pledging donations in the form of media space to their chosen media agencies.
Participating agencies this year include Carat, Foundation, Hyland Media, Ikon, Initiative, MAXUS, Mediacom, Mindshare, OMD, PHD, Starcom, TMS, Universal McCann and Zenithoptimedia.
Media Owners wishing to pledge their donations to the following agencies, please click on the corresponding links:
Carat http://www.livebelowtheline.com.au/partners/carat/
Foundation Works: http://www.livebelowtheline.com.au/partners/foundation/
Hyland Media: http://www.livebelowtheline.com.au/partners/hylandmedia/
IKON: http://www.livebelowtheline.com.au/partners/ikon/
Initiative: http://www.livebelowtheline.com.au/partners/initiative/
MAXUS: http://www.livebelowtheline.com.au/partners/maxus/
Mediacom: http://www.livebelowtheline.com.au/partners/MediaCom/
Mindshare: http://www.livebelowtheline.com.au/partners/Mindshare/
TMS http://www.livebelowtheline.com.au/partners/tms/
OMD: http://www.livebelowtheline.com.au/partners/omd/
PHD - http://www.livebelowtheline.com.au/partners/phd
Starcom: http://www.livebelowtheline.com.au/partners/starcom/
UM: http://www.livebelowtheline.com.au/partners/um/
Zenithoptimedia: http://www.livebelowtheline.com.au/partners/zenithoptimedia/
For more information please contact:
Xiao Houghton
NGen Program Manager
02 8986 3950
xiao@mediafederation.org.au
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