Chipotle has released another animated short film with dark undertones and a strong message about modern farming practices, following the brand's Cannes Grand Prix-winning 'Back to the Start' campaign.
The new spot tells the story of a scarecrow living in an industrial society where farms are a thing of the past and industrialised food manufacturing is running rampant.
It has a similar message to its predecessor 'Back to the Start', which featured a backing track from famous country singer Willie Nelson.
The 'Back to the Start' short film had a strong environmental message about modern farming and food processing methods, showing livestock crammed into tiny pens and pumped full of steroids.
It was awarded two Grand Prix trophies at the 2012 Cannes Lions festival, one in the Film category and one in the Brand Content and Entertainment category.
What do you think of the new spot? Will it take Chipotle to Cannes Lions victory yet again?
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