Naked Communications has announced its partnership with Australian work wear brand, Stubbies.
The appointment will see Naked working on a range of brand and promotional initiatives.
Naked Communications managing partner and head of ideas, Paul Swann, spoke positively of the appointment. "Due to the mining boom, the work wear sector has become extremely dynamic. Stubbies is so much more than short shorts and is in a great place to capitalise on these opportunities.
"We're really excited about working with the team at Pacific Brands and bringing our behaviour change thinking to bear".
The partnership will take effect this month.
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