Mila Kunis learns the Kentucky Chew – no that's not a euphemism. It's the way to taste bourbon apparently. As part of the upcoming global campaign for Jim Beam, the brand has released an online film showing Kunis learning the technique.
She's learning from the best. Jim Beam's great grandson and seventh generation distiller Fred Noe teaches Kunis how to appreciate the flavours of bourbon.
It's short, but it's funny.
The campaign, due in the next few months will be the first global creative for Jim Beam. Sydney agency the Works is creating it with US agency StrawberryFrog and Germany’s Jung von Matt.
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