Michael Hill reviews media

By By David Blight | 26 April 2012

Jewellery business Michael Hill has launched a review of its media business, which is estimated to be worth between $5 million and $7 million.

Incumbent UM will take part in the pitch process, which is being led out of the Brisbane market.

The company's group marketing executive Sue Szylvester has called a global review process, where individual reviews will occur in different markets. The first market to review will be Australia.

Szylvester told AdNews: “This has nothing to do with UM's performance, we just want to see what is out there in the market.”

The pitch process is being overseen by The Agency Register.

A decision is expected by 1 July.

The brand recently held a creative review, which saw US company Interbrand Design Forum win branding work for the company.

Michael Hill's former creative agency McCann Erickson stepped away from the account at the beginning of the year. Creative is now handled in-house.

UM has worked on the account for 12 years.

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