Mediabrands has appointed UM Sydney MD Travis Johnson and UM chief strategy officer Daniel Isaac as commercial directors of NSW and Victoria respectively.
The media agency network has also poached MediaCom group strategy director Stefan Burford to replace Isaac as UM chief strategy officer. UM group director Wendy Gower has been elevated to general manager and will take over Johnson's duties.
Mediabrands executive chairman Henry Tajer said: "Daniel and Travis are two of our most experienced and effective executives with proven success records. They have already delivered significant value to Mediabrands businesses and have led many clients into broader communications areas that have deepened our business relationships and positively impacted their business results."
UM chief executive Mat Baxter said: "I had the privilege to work alongside Stefan at MediaCom and he's without a doubt the best strategist I've worked with. It's probably not a big surprise that I'm thrilled we've got someone with such enormous talent to come and lead UM's strategic product."
Johnson and Travis will take up their new positions on 1 July.
In addition to UM, Mediabrands oversees Initiative, MagbaGlobal, Reprise Media, Orion and Ensemble.
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