Matt Perry exits Republic of Everyone

By Wenlei Ma | 24 June 2013
Matt Perry.

Republic of Everyone founding partner Matt Perry has left the sustainability agency to take on a marketing and engagement role with The Centre for Social Impact (CSI).

Perry founded the agency with Ben Peacock five years ago. The agency works with clients including The Australian Greens, Greenpeace and Unilever. It's also heavily involved with the Garage Sale Trail.

Perry was previously the managing director of Bellamy Hayden Melbourne and is also the current chair at The Centre for Sustainability Leadership.

Perry told AdNews: "I had five outstanding years helping to build Republic of Everyone and leave there with great hope for their continued success. CSI has developed a bold new strategy to enhance Australia's capability in the area of social impact. This is an exiciting time to be joining the organisation and I'm looking forward to bringing this vision to life."

At the Republic of Everyone, Peacock will take on Perry's head of new business remit while Jenni Hart has been promoted to head of client happiness. Dae Levine, Scott Matyus-Flynn and Ben Akers remain managing director, head of strategy and creative director respectively.

Peacock told AdNews Perry, who previously owned 50% of the business, will remain a small shareholder in the company. The agency will explore a different ownership model, akin to a better profit-sharing scheme, going forward.

Peacock said: “We want to make sure the people who make a better world are the ones who should share in the rewards of that better world. We'll put into place an ownership structure which is different to other agencies and everyone who contributes to the agency will be rewarded accordingly.”

The Centre for Social Impact engages in research and thought leadership and works to bring together business, government, not-for-profit and philanthropic organisations. It partners with The University of NSW, The University of Melbourne, Swinburne University and The University of Western Australia.

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