Sydney's world famous gay and lesbian Mardi Gras festival has launched a brand name and logo, as it looks to universalise its appeal.
The new logo (pictured) was developed by Moon Communications, with the two hearts symbolising a message of love and diversity.
Within the logo itself, the name of the event has changed from “Sydney Gay & Lesbian Mardi Gras” to just “Sydney Mardi Gras”.
Meanwhile, the organisation behind the event has changed its name from New Mardi Gras, back to its old moniker of Sydney Gay and Lesbian Mardi Gras. The organisation has also released a new logo, which was also create dby Moon Communications.
Sydney Gay & Lesbian Mardi Gras chair Pete Urmson said: “The Sydney Mardi Gras will always have its thumping gay heart that celebrates the city’s lesbian, gay, bisexual, transgender, intersex and queer communities, but Mardi Gras is now inviting those who share our positive message about the power and beauty of diversity to be part of our celebration.”
Moon Communications executive creative director Greg Logan said: “The logo is a universal symbol that connects with everyone in a different way,” he said. “It symbolises all types of genders coming together and does not discriminate. Its symmetry indicates equality and people coming together to celebrate love.”
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