The iconic Lego brand is reviewing its Australian media agency account. The account is currently housed with Mediabrands-owned UM.
AdNews understands the Lego media business is worth between $10 million and $15 million.
Lego had not responded to requests for comment at the time of writing.
In Australia, Lego works with a number of agencies across creative, digital and media, however AdNews understands the pitch only involves the Lego media account.
Earlier this year, Lego launched a major media campaign supporting its Duplo range of blocks. The push was handled by Mediabrands agencies UM, Airborne and Reprise, as well as Havas-owned PR shop One Green Bean.
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