Jean Claude Van Damme and Volvo go viral

By AdNews | 15 November 2013
 

How do you test the precision of dynamic steering? Get Jean Claude Van Damme to do the splits between two moving trucks. That's what Volvo did in its latest stunts campaign to highlight a "pair of legs engineered to defy the laws of physics", as well as the other message about its lorries.

Two days in it's close to 2.3 million hits on Youtube. It's a poetic moment. Have a look.

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