Research firm Ipsos has appointed Hamish Munro as its new Australia CEO.
One of his first tasks will be to unveil the long-awaited new readership metric, The Readership Works, slated to launch within weeks. Munro replaces Hugh Amoyal.
Prior to joining Ipsos, Munro was CEO South East Asia and Managing Director Singapore for research company TNS, where he was responsible for the overall performance of the South East Asian markets, key regional client engagement and running two of the company’s largest global trackers.
Munro, an Australian, has worked in Australia, Indonesia, Singapore, Taiwan and Hong Kong. His specialist skills include research methodologies and brand/advertising tracking and he has significant experience in coordinating and analysing large research projects.
“It’s exciting to be joining Ipsos at this time with the depth and quality of the talent and client partnerships to help our clients win in an ever challenging marketplace," said Munro.
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