iiNet taps up Marketforce

By By Amy Kellow | 29 October 2012

Internet service provider iiNet has appointed West Australian advertising agency Marketforce as its strategic and creative partner, following a split with WA agency Meerkats.

Marketforce will take care of iiNet's marketing and communication operations with strategic and creative work. It won the pitch over four other local West Australian agencies and will join BWM on the company's roster.

iiNet ended its relationship with Meetkats prior to the pitch.

iiNet chief executive Michael Malone said: “We always intended to appoint a local agency. We’re big on supporting other West Australian businesses and Marketforce put up a strong case for why we should partner with them."

Chief marketing officer Wendy Walker said: “At iiNet, the customer is central to everything we do and Marketforce really demonstrated an understanding and appreciation of that.

“Their expertise in relationship marketing really shone through during the pitch process and we look forward to the experience they will bring in that discipline. The fact that they’re an award winning agency with over 37 years local experience is an added bonus and I’m delighted to welcome them to the iiNet family.”

Marketforce creative director Pat Lennox added: “Naturally we’re thrilled at the prospect of working with the iiNet team. It’s rare you get the opportunity to partner with a brand as dynamic and exciting as iiNet, and we simply can’t wait to get started.

"In the ISP category, iiNet stands out as both a true innovator and a champion of customer service; attributes we certainly believe in passionately here at Marketforce.

“It’s extremely exciting to work with a marketer of Wendy’s calibre. She brings a wealth of brand experience to iiNet, and that’s invaluable to us moving forward. It’s not every day you have the opportunity to work with such a seasoned marketer, and we certainly intend to make the most of it."

Marketforce currently has clients including Crime Stoppers Western Australia, The City of Perth, Mirvac, Mrs Mac's and The Office of Road Safety.

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