Huggies is launching a digital hub for mums as part of its latest marketing push.
It aims to offer mums and mums-to-be advice on all things parenting. The site, created by Resolution Media and RedAnt, will launch later this month.
The brand also launched a TV ad campaign called 'Mum’s don’t miss a thing’ which will air throughout the month during prime time shows including The Voice, Masterchef, Modern Family and The Project.
Ads, created by Ogilvy & Mather, will also be supported by digital, in-store activity and social media activity and a sampling program.
The campaign is to promote the roll out of its improved baby wipes product, you can watch it below.
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