EXCLUSIVE: With Valentine's Day coming up tomorrow, the lovelorn – even those of the bearded twin variety - are running newspaper ads to find love. Guess which major brand is behind it.
The ad was spied in the sports section of The Sydney Morning Herald this morning and was about to be turned into a 'weirdest ad of the day' article until the true culprit was discovered.
AdNews understands today's print execution is a teaser ad for a
larger-scale campaign for Lion cider brand 5 Seeds, which will be unveiled tomorrow, Valentine's Day.
The URL in the ad was redirected to the brand's Facebook page.
The twins in the ad were the cycling, hot bearded twins in red dresses which were first introduced to audiences through a TV commercial (below) early last year from the brand. That ad was created by BMF.
It's also understood the campaign is the result of the Caxtons Cadets competition. Last September, finalist teams were briefed to create a campaign for Lion which will run across newspaper platforms this year. The winning team was BMF's Martin Svane and Mark Carbone.
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.
Have something to say? Send us your comments using the form below or contact the writer at wenleima@yaffa.com.au
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.