Vizeum has picked up electronics brand Hitachi's media business as part of a global realignment.
The Japanese brand signed an agreement with Dentsu at a global level. Dentsu finalised its acquisition of Vizeum's parent company Aegis earlier this year.
The first campaign Vizeum has worked on rolled out last week across print, TV and digital.
Vizeum Sydney general manager Nick Behr said: “Hitachi is a fantastic brand with great heritage and we are excited to be part of this global alignment. This is a significant win for us during a time of great growth and development.”
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.
Have something to say? Send us your comments using the form below or contact the writer at email@example.com
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at firstname.lastname@example.org