Lion's Hahn Super Dry beer brand has unveiled its first ad campaign since switching to Whybin TBWA from Publicis Mojo.
Whybin TBWA won the Hahn business in July, working itself onto the Lion roster.
Lion national marketing director Matt Tapper recently outlined the firm's plans for the beer category to AdNews. Lion wants to grow the category by focusing on what is so good about beer and the role it plays at the heart of Australian culture. A part of that, he said, was telling stories about the product itself, and the four component ingredients.
The campaign, which went to air last weekend, follows that direction with a touch of dry humour. It centres around two guys pondering how Hahn Super Dry can get its beer so dry and yet so wet.
Previously, Mojo had created award winning work for Hahn, including the 'Pioneering Beering' campaign.
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