Ford has launched the first work to come from its Blue Hive cross-agency advertising unit. The music themed campaign for its EcoSport model is integrated The Voice and on digital.
As part of the 'The Secret DJ Set' Ford is giving away 50 double passes to see The Voice coach Will.I.Am play a “secret DJ set”.
TV ads are running around the Channel Nine program, as well as Facebook activity, handled by Pulse, in the run up to the event. The winners bag flights and a night's accommodation for the gig, courtesy of Ford EcoSport.
Ford reveleaed Blue Hive last month. It brings together JWT, Wunderman and Mindshare under one team headed up by Peter Randeria, client services director of JWT Melbourne. The division reports in to Blue Hive Asia Pacific based in Shanghai.
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