Mark Crowe, former head of the Australian Marketing Institute, has been named managing director of brand valuation and strategic consultancy Brand Finance Australia.
Crowe joined the company this week after 11 years running the AMI where he helped develop a range of programs including the certified practising marketer accreditation program.
Based in London, Brand Finance specialises in helping businesses maximise the value of their brands.
Crowe said that he was looking forward to helping Brand Finance grow its business in Australia.
“I am excited about the opportunity to work with leading brands on articulating and building value,” Crowe said. “Brand Finance enjoys a formidable global reputation for its ability to ensure companies make informed decisions on marketing investment.”
During his career Crowe has held a number of senior management and board positions across a variety of industries including professional services, education, food, hospitality and sport.
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