DDB Sydney has racked up the most Australian finalists for the Young Lions competition, with the winners to travel to Cannes in June.
Staff from agencies including DDB Sydney and Melbourne, Clemenger BBDO's Sydney and Melbourne offices, Publicis Mojo, SapientNitro, 303Lowe, Leo Burnett Melbourne and Ogilvy Sydney have made the finalists list.
The 2012 competition introduces the Film and Young Marketer categories, adding to existing categories Print, Digital and Media.
Entries have also increased by 18% across all categories, year on year.
The shortlisted finalists in the Marketing, Media, Print and Digital categories will soon compete in a 24-hour brief, with finalists from the Film category completing a 48-hour brief, all simulating the Cannes competition format. Media and Young Marketer finalists will also receive a one-day presentation skills program, designed to develop finalists' presentation style.
Two winners will then be selected from each category to receive return flights to Nice, accommodation, registration and entry to the June festival.
“The standard of the work this year is just phenomenal,” Tony Kendall, director of sales at News Limited, Australian representative of the 2012 Cannes festival, told AdNews. “Creativity is alive and well among the youth in the Australian media industry.”
Young Lions Judge, UM chief executive Mat Baxter said in a statement: “The Young Lions has clearly established itself as the most hotly contested media competition in Australia. Anyone watching the finalists’ presentations would be enormously confident that the future of our
industry is in great hands.”
The winners will be announced at a cocktail event held at News Limited on Thursday 17 May.
The 59th International Festival of Creativity will be held 17-23 June 2012 in Cannes, France.
The 2012 Young Lions finalists are:
Print
Brett Colliver and Paul Theobald, Clemenger BBDO Melbourne
Serge Bodulovic, Bondi Advertising and Simon Gibson, Clemenger BBDO Sydney
Jack Nunn and Will Brown, Euro RSCG Sydney
Peter Renigeris, M&C Saatchi Sydney and Mietta McFarlane, Oglivy Sydney
Christie Meehan and Phil Vale, Publicis Mojo
Ryan Fitzgerald and Jim Curtis, DDB Sydney
Sam Holt and Alexander Hederby, M&C Saatchi Sydney
Josie Burns and Corey Silva, Junior
Harry Neville-Towle and Joe Greathead, DDB Sydney
Nadia Ahmad and Anna O’Donoughue, DDB Sydney
Simon Friedlander and Michael Ashton, DDB Sydney
Christopher Ott and Renee Luri, SapientNitro
Peter Defries and Alan Wilson, SapientNitro
Steven Hey and Dylan Soopramania, SapientNitro
Julia Spencer and Delia Mennell, JWT Sydney
Chloe Banicevic and Archana Murugaser, US Sydney
Digital
Timothy Seddon and Gene Brutty, Saatchi & Saatchi Sydney
Peter Renigeris, M&C Saatchi Sydney and Mietta McFarlane, Ogilvy Sydney
Brett Walsh and Jake Ranallo, Tongue
Garret Fitzgerald, Freelance and Sam Dickson, Tequila
Andre Karlsson and Isabel Matias, The White Agency
Liam Riddler and Emma Clowes, 303Lowe
Psembi Kinstan and Joe Sibley, Clemenger Harvie
Film
Emily Lynch and Simon Gibson, Clemenger BBDO Sydney
Scott Turner, Ursa Clemenger and Julia Guo, Profero
Ryan Fitzgerald and Jim Curtis, DDB Sydney
Joshua Braithwaite and Victoria Edwards, Clemenger BBDO Sydney
Daniel Grech and Jordy Molloy, DDB Melbourne
Cameron Dowsett and Luke Chard, Ogilvy Sydney
James Orr and Elle Bullen, Leo Burnett Melbourne
Young Marketer
Sarah West, Proctor & Gamble
Laura Bindon, AMP Capital
Sirisha Pulapaka, Workstar
Helen Luong, Audi Australia
New South Wales Media Finalists
Toby Fisher, Razor
Catherine Rushton, Mindshare
Benjamin Burrett, Mindshare
Mitchell Long, PHD
Kristine Ballensky, UM
David Gray, UM
Andrew Da Silva, MediaCom
Sam Geer, MediaCom
Victorian Media Finalists
Tim Farmer, Carat
Rob Dickens, MediaCom
Lina Nguyen, Mindshare
Camilla Wallace, OMD
Queensland Media Finalists
Emily Young, OMD
Lachlan Kent, UM
Western Australia Media Finalists
Kiara Fogliani, Initiative
Olivier Mok, The Brand Agency
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