Customer data on steroids: Woolworths buys into Quantium

By AdNews | 2 May 2013
Droga5 Woolworths campaign.

Woolworths has bought a 50% stake in data and analytics firms Quantium, as the supermarket giant looks to improve its already impressive credentials in the customer data space.

For a long time now, Woolworths has been at the cutting edge of customer data with its loyalty program, and now it's looking to step it up a notch, investing tens of millions of dollars into the new venture.

Three of Woolworths' top brass – Tom Pockett, Tjeerd Jegen and Penny Winn – will join the Quantium board.

This marks the latest move in Woolworths' battle with Coles. Both companies have been vying for market share, and big data is at the centre of the battlefield.

For a full analysis of the deal and its implications, see AdNews magazine tomorrow, in print and on iPad. AdNews editor-in-chief Paul McIntyre will bring you all the details.

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