What's a little witty repartee between rivals? All the better if the war of words is splashed across billboards on opposite sides of the road, like the match between Coopers and Canadian Club.
Canadian Club erected a billboard on Hindley Street in Adelaide with its long-running 'Over Beer?' campaign, right across from a Coopers Pale Ale poster.
Coopers were less than impressed but decided to have a bit of fun with it.
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