Coca-Cola has released an epic seven-and-a-half minute animated online short film featuring the brand’s iconic polar bears, produced by Ridley Scott and made by Animal Logic.
The short film is designed to kick off the uber-brand’s presence for 2013. The film, The Polar Bears, follows a family of five bears and while it is expectedly cheesy, it is also imbued with some humour.
The branded content film is devoid of branding throughout the actual flick – there’s a ‘Coca-Cola Presents’ title card at the beginning but the animated bears don’t actually start swigging down the soda pop. Sequences from the flick have been separated out for 15-second ads while the bear family – Kaia, Jak, Zook, Kaskae and Sakari – also feature in other ads with new footage.
The flick was produced by Ridley Scott along with Michael Corrigan and the late Tony Scott. It was directed by Kung Fu Panda director John Stevenson. Australian-based animation studios Animal Logic also worked on the project.
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