News Corp and Chemist Warehouse have launched a custom publication focused on health, beauty and pharmaceuticals titled The House of Wellness, with the first issue out this weekend.
The 24-page print insert will publish monthly editions and run in all News Corp Sunday metro newspapers including The Sunday Telegraph, Sunday Herald Sun, Sunday Mail and The Sunday Times, as well as Saturday regional titles including the Geelong Advertiser and Gold Coast Bulletin.
It will also be distributed nationally through Chemist Warehouse stores and to an additional three million households via a letterbox campaign.
While NewsLifeMedia has a custom publishing division, The House of Wellness will be produced by News Corp's partnerships and content team in partnership with Chemist Warehouse. It is the first national custom commercial partnership of its type out of the division.
News Corp Australia general manager of sales Neil Robinson said: "The House of Wellness is the perfect example of how our teams collaborated closely with Chemist Warehouse, responding to their business needs to create a unique and engaging product."
Chemist Warehouse chief operating officer Mario Tascone said: "At Chemist Warehouse our mission is simple – we want every Australian to get well, stay well, live well and look fabulous. The House of Wellness helps us convey this message in a very relaxed and informative format covering all topics related to health, beauty and everything in between.
"It makes for a great read for all ages on a Sunday morning and I'm excited to be working with News Corp Australia to create the content while utilising their national network of newspapers to bring this to life."
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