Dove has followed on from its hugely successful 'Real Beauty Sketches' campaign with a new ad asking women when they stopped thinking they were beautiful. Because, apparently none of us do.
The US ad, 'Camera Shy', shows women of increasing ages turning away from cameras at various situations including work, home, in bed and out with friends. It starts with a teenage girl in her bedroom and then progressively depicts women of increasing generations before finishing with a woman in her 60s.
It then asks the poignant question, "When did you stop thinking you were beautiful?", before flashing to footage of seemingly care-free children posing proudly for the camera.
By Dove's assessment, women's self-confidence starts to derail after about age six. While there's no denying women endure far too much looks-based criticism, both self-imposed and set by social ideals, and Dove should be congratulated for at least attempting a positive message, we can't help but think men wouldn't really like cameras randomly shoved in their faces, either.
So maybe, it's not just a gender thing after all. What are your thoughts?
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