BBC Worldwide and Foxtel have penned a deal to bring BBC premium content onto a new Foxtel channel from next year. The multichannel deal will bring BBC drama to the Foxtel as part of its Foxtel Drama & Lifestyle package.
Comedy and drama will be will be ad-break free and as close as possible to UK transmission said the corporation.
The deal builds on Foxtel's strategy of signing partnerships with other
broadcasters such as HBO, corporate affairs director Bruce Meagher told
AdNews.
“It's been in the works for the past few months. It fits well with the
BBC's moves to establish its brand outside the UK and dovetails neatly
with out approach to secure premium drama content," he said. "Building on our
agreement with HBO, it was the obvious next step.”
BBC Worldwide Australasia managing director Jon Penn said the corporation was
“delighted to be given the chance to launch a premium channel that could
offer the best BBC and British premiere television shortly after UK
transmission.”
The deal will also see the four existing BBC channels – UKTV, BBC Knowledge, CBeebies and BBC World News – continuing on the Foxtel platform.
All five channels will be available on Foxtel Go.
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