AJF Partnership has recruited former Leo Burnett producer Lester Martinez as a creative technologist in its Sydney office.
Martinez will be tasked with fusing creativity and technology together.
He has previously worked at Leo Burnett, Murdoch Books, BMF, Fremantle Media and Profero.
“We are placing a specific focus on our ideas being as technically robust as they are compelling and this needs to happen at the very beginning of creative development,” said AJF Sydney managing director Digby Richards.
AJF Sydney clients include New Corp, Campari and Rams.
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