McDonald’s has dumped Leo Burnett, consolidating its $65 million account with DDB, which has worked on the fast food chain’s business for the past 37 years. A McDonald’s spokesperson said the decision was driven by the closer collaboration between Maccas’ Australian and New Zealand businesses – unlike DDB, Leo Burnett does not have a NZ office. Leo Burnett snatched a large chunk of the Maccas account in mid-2005, at one stage growing its share to 75%.
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