SYDNEY: Independent Grocers Australia (IGA) has put its $20 million creative account out to pitch, AdNews exclusively revealed today [23 October, page 2].
Four agencies are battling it out for the account – The Campaign Palace,
AdPartners Sydney, George Patterson Y&R and six-year incumbent CHE Melbourne.
News of the pitch comes just weeks after IGA parent company Metcash signed a deal with its 1270 independent grocers that will see the chain add an additional 65 stores in 2010, and 225 stores by 2012.
For more on this story, read today's AdNews.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.