M&C Saatchi lifts revenue, improves profitability with an iron grip on costs

M&C Saatchi lifts revenue, improves profitability with an iron grip on costs 11 hours ago

Like-for-like revenue up 4% in the half year to June. 

Campaigns

ADF brings a defence force career to life with 3D OOH via VML

ADF brings a defence force career to life with 3D OOH via VML

"The visuals and motion used in these installations have managed to genuinely stop people who are passing by."

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Daniel Ricciardo returns for lap two of ‘Drive the Dream’ via Rhythm

Daniel Ricciardo returns for lap two of ‘Drive the Dream’ via Rhythm

Explore WA through the diverse road trip itineraries.

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Saltmine unveils rebrand alongside launch of 'Hello Delicious'

Saltmine unveils rebrand alongside launch of 'Hello Delicious'

Wholesome cereals.

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Opinion

Alex Ward
Alex Ward

The spidey-sense you didn’t know you have

That gut feeling.
Doreen Brown
Doreen Brown

One thing AI can’t do: Psychology-led ad campaigns

That means those of us working in advertising will still have our jobs for many years ahead.
Irene Joshy
Irene Joshy

The content factory mindset caused the creative effectiveness crisis

The principle of ‘shamelessly’ optimise and ‘arrogantly strive’ till you get it all right.

Has advertising lost its USP? 20 hours ago

Has advertising lost its USP?

Adam Ferrier, Gai Le Roy, Leigh Terry and academics.

Brand advertising crawls its way back 21 hours ago

Brand advertising crawls its way back

But it's still a two speed market according to agencies.

Mamamia rolls out proprietary content planning tool yesterday

Mamamia rolls out proprietary content planning tool

The Daily Dial.

Photos - Paramount Upfront 2025 17 hours ago

Photos - Paramount Upfront 2025

In Sydney at a 10 studio.

Wunderlich Lane lifestyle precinct via Houston Group 15 hours ago

Wunderlich Lane lifestyle precinct via Houston Group

The concept of ‘Be enticed’ helped shape the precinct's visual identity.

UTS campaign ‘This is your business’ via AFFINITY 19 hours ago

UTS campaign ‘This is your business’ via AFFINITY

Lead the charge for ethical business leadership.

QMS appoints Meaghan Scurr business director 20 hours ago

QMS appoints Meaghan Scurr business director

City of Sydney.

Paper Moose awakens Bondi with Pukka’s tea 20 hours ago

Paper Moose awakens Bondi with Pukka’s tea

A healthier caffeine-free morning ritual.

Indies go InFront for upfronts season 20 hours ago

Indies go InFront for upfronts season

Key insights from IMAA media partners.

In other news...