Droga5’s Tara Ford to London, Barbara Humphries and Damon Stapleton takeover

Droga5’s Tara Ford to London, Barbara Humphries and Damon Stapleton takeover 10 hours ago

Ford: The challenge was too alluring.

Campaigns

‘100% wholesome nudie shots’ via Circul8 

‘100% wholesome nudie shots’ via Circul8 

"The campaign is all about shaking up the functional drinks space, making wellness fun, effortless, and ridiculously tasty."

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Heaps Normal's ‘unsanctioned’ ad via Thrill Ride Productions

Heaps Normal's ‘unsanctioned’ ad via Thrill Ride Productions

Despite the lack of official endorsement, Heaps Normal permitted Thrill Ride to proceed independently with the spec ad.

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Berry Street's 'When I grow up'

Berry Street's 'When I grow up'

Highlights the long-term impact of childhood trauma and family violence.

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Opinion

Samantha Keah
Samantha Keah

Unhinged Marketing – Do brands need to be 'weird' to win?

Embrace the weird and see where it takes you.
Edward Heaney
Edward Heaney

Loneliness in the AI age

The lines between the digital and human worlds are increasingly blurred. 
Sue Parker
Sue Parker

The weaponisation of weakness: How strategic imposter tactics play out in media careers

I don’t seek to offend but to challenge after seeing it at play hundreds of times over the years.

Match & Wood retains Snooze media account 11 hours ago

Match & Wood retains Snooze media account

Worth $20 million.

Pitch satisfaction dips: Shifting budgets, fast turnaround and more for less 11 hours ago

Pitch satisfaction dips: Shifting budgets, fast turnaround and more for less

Creative pitches were rated the lowest, while tech/digital scored the highest.

WPP drops DEI from annual report 12 hours ago

WPP drops DEI from annual report

Operating in a “complex” world.

News Corp's Paul Blackburn joins Vudoo 5 hours ago

News Corp's Paul Blackburn joins Vudoo

He hosts the Commerce Media Matters podcast.

Creative agency Original Audio launches 10 hours ago

Creative agency Original Audio launches

Working on campaigns with Mastercard, BetterHelp, Aldi and Salesforce.

Cartology launches client advisory 12 hours ago

Cartology launches client advisory

"There’s so much emerging opportunity in Retail Media."

Nature adds five and promotes one 12 hours ago

Nature adds five and promotes one

Jed Larwood, Flora Delecour, Lauren Boubouras, Sharon Spargo, Jessica Holohan and Alex Conningham.

Bega launches ‘Night Cheese’ via TBWA\Melbourne 12 hours ago

Bega launches ‘Night Cheese’ via TBWA\Melbourne

"We are creating a whole new experience of indulgence that is uniquely Bega."

In other news...