Community, powered by Xandr, has welcomed four additional media brands, The CW, Tastemade, AccuWeather and Microsoft Advertising, to its marketplace.
Current Community partners include WarnerMedia’s CNN, TNT, TBS, truTV, B/R Live, Otter Media, and Warner Bros., as well as A+E Networks, AMC Networks, Cheddar, Bloomberg, Vudu, VICE, Hearst Magazines, Newsy, Philo, Tubi, and Xumo.
Community enables advertisers to reach their audiences at scale in brand-safe, privacy-protected, and premium video environments.
“Community creates a relevant advertising experience for consumers, and a welcoming environment for marketers and publishers,” Xandr CEO Brian Lesser says.
“We’re excited to add incredible marquee partners to our curated marketplace powered by unique insights and technology from Xandr, as we continue to increase scale and access to premium video content.”
Last year, Xandr acquired audience-based television advertising sales platform Clypd for an undisclosed sum.
The acquisition came just over a year after AT&T merged its advertising businesses with AppNexus to form Xandr.
In its first year as Xandr, the company also launched global premium content buying platfrom Xandr Invest and strategic selling platform Xandr Monetize.
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