News

Keep abreast of the latest advertising, media and marketing news in Australia. AdNews provides up-to-date news, trends and analysis of media, creative and digital agencies, as well as media owners and the world's top brands.

Learn about communications in newspapers, magazines, television, online, radio and outdoor; read about the big advertisers and marketers; and discover the day's issues in the marcomms industry.


Damon Stapleton joins DDB New Zealand

Ex-Saatchi & Saatchi executive creative director Damon Stapleton has joined DDB New Zealand as chief creative officer. more »

Xaxis bids to serve same ads to mobiles when TV ads air

WPP is trying to solve the problem of people switching to their mobiles when TV ads play with Sync, which will attempt to simultaneously serve those same TV ads to mobiles. more »

Dutch agency puts a price on free creativity

Facing declining client budgets, Amsterdam-based Buutvrij For Life decided to drum up new business by opening its doors to "anyone in need of a creative boost, free of charge". more »

NEWS IN BRIEF: 23 April 2014

The Saturday Paper expands | Gourmet Hotel Guide more »

Google makes big AdWords changes, takes aim at Facebook's app dollars

Google outlined big changes to AdWords as it makes a deeper push into apps. It also announced plans to try to go deeper into offline tracking and is eyeing Marin and Kenshoo's turf. more »

What's in a name? Maybe more than you think

Kraft may have misfired when choosing the name 'Mondelez', reckons TedX Sydney speaker Adam Alter. Too many soft vowels. more »

Upgrade to space class: Virgin Australia sends Velocity members into space

Virgin Australia plots ad campaign to promote space partnership with Virgin Galactic offering Velocity members a flight into space. more »

Face off: Local agencies make international Facebook finals

Seven Australian and New Zealand companies have made it through to the finals of the Global Facebook Studio Awards. more »

Cheaters win: Infidelity site AshleyMadison booming, Aussie women keen for a fling

AshleyMadison.com

Notorious extra-marital affair site AshleyMadison has reported a double-digit surge in Australian revenue, pulling in more than US$8 million in 2012-13. more »

Facebook ads work best on Fridays

Marketers take note. Friday is the best day to advertise on Facebook, according to new global research by Adobe. more »

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