Keep abreast of the latest advertising, media and marketing news in Australia. AdNews provides up-to-date news, trends and analysis of media, creative and digital agencies, as well as media owners and the world's top brands.

Learn about communications in newspapers, magazines, television, online, radio and outdoor; read about the big advertisers and marketers; and discover the day's issues in the marcomms industry.

Tony Abbott pays tribute to Woolworths and News Corp

Prime Minister Tony Abbott.

The Prime Minister fronted a breakfast in Sydney this morning to lend his support to Generation Success, a joint youth employment initiative between Woolworths and News Corp. more »

Kellogg appoints innovation director

Kellogg plots increased innovation, reshuffles marketing and overhauls agency relationships as part of strategy to be leader in breakfast category. more »

SMI: Ad market grows 3.6% on 2013

Advertising spend across five of Australia's main media last month fell short of the same period last year, with newspapers taking the biggest hit with a 24.8% plummet. more »

Vice brings The Creators Project to Australia

Vice Australia has announced the arrival of The Creators Project, after the success of the initiative in New York, London and Sao Paolo, just to name a few. more »

Social ad revenue up 191%

Facebook launches ad-free content curator app.

Brands integrating search and social are seeing better return on ad spend and a tangible outcome of social engagement, according to Kenshoo. more »

Twitter acquires social data provider Gnip to spur social data revenues

Twitter ups social data business with Gnip acquisition. more »

NEWS IN BRIEF: 16 April 2014

ZO appoints investment officer | Jamie Durie joins Sunday Life | Dropbox opens in Sydney | Officeworks revamps website | Siren Awards announce finalists more »

UK news sites shoot up the Aussie chart

Two UK-owned news outlets, MailOnline and The Guardian, have shot up the charts for the most-visited news websites in Australia, according to Nielsen. more »

Perth radio station 6PR and 96FM launch road safety campaign

Fairfax Radio Network's Perth stations 6PR and 96FM will launch their own road safety campaign this Easter. more »

JWT goes back to the future with James Walter Thompson name

Decade old agency name put in place by Aussie creative Craig Davis is being jettisoned in favour of the agency's original moniker James Walter Thompson. more »

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