Telstra becomes first Aussie telco to sell wearables

By AdNews | 7 August 2015

The industry is obsessed with wearables and now Telstra wants to get in on the action. The company has announced it will be the first telco in Australia to sell wearables in its stores with a standalone range to be available in 370 locations across the country.

Telstra director device management Andrew Volard said that there has been growing customer demand for wearable devices.

“I've seen a lot of trends come and go in the consumer tech space and there's no doubt in my mind that wearables are here to stay,” Volard said.

“They are the most exciting technology to launch since smartphones and have huge potential now and in the future to change the way we live.”

The Telstra range will include market leading brands such as FitBit, Garmin, Jawbone, Samsung, Huawei and Striiv.

Telstra will also be offering the option for customers to pay off their wearable devices over 12 or 24 months if they have an existing Go Mobile plan.

It's not the only business eyeing the wearables market with News Corp annoucing last year it would be making a move into the space as a way of distributing content through an exclusive partnership with Will.I.Am.

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