Rugby World Cup final draws 541,000 for Ten

Josh McDonnell
By Josh McDonnell | 4 November 2019
 

The Rugby World Cup final between South Africa and England has drawn 541,000 metro viewers for Network Ten on Saturday night. 

The clash between the two countries, which saw South Africa defeat England 32-12, drew a total 763,000 viewers nationally.

The Cup itself failed to move past the mid-hundred thousands throughout its duration for Ten, even during Australia's own games.

Despite this, the game drew the biggest Rugby World Cup audience since the 2011 final and almost quadrupled the audience of the 2015 World Cup.

Foxtel, which had the majority of the broadcast rights for the tournament, posted a total audience figure of 353,775 for the clash.

The end of the World Cup takes Ten into its next major sporting event, The Melbourne Cup, which returned to the network this year.

Both the Rugby World Cup and the Melbourne Cup have been part of what Ten is touting as it major sporting event strategy since losing the rights to the Big Bash League last year.

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