Radio Ratings: Smooth drives it home, Rove & Sam gain share

By AdNews | 27 September 2016

It's the sixth radio ratings of the year and yet again Nova's Smooth FM has managed to not only retain the number one slot in drive in Sydney, but it has also increased its share by 1.2 percentage points. This makes it the city's most listened to drive time show – sitting pretty at an 11.3% audience share.

ABC 702 was again in second place, having edged up its 9.9% audience share to a 10.6% share. In third spot is 2GB with 9.6%. Nova's Kate, Tim & Marty show was the fourth most listened to show in drive time with a 9.3% share, having marginally increased its listeners by 0.2 percentage points.

Kiis' Hughsey & Kate were in fifth position, dropping from a 9.6% audience share in survey five, to an 8.9% share.

Looking at who ruled the breakfast slot, after 2GB's Alan Jones with a 16.2% audience share and ABC 702's 11.9% audience share, the FM breakfast show to rule the roost is again Australian Radio Network's (ARN) Kyle and Jackie O.

Despite dropping from 9.8% to an 8.9% share, the duo held the spot. Next closest to the pair were Smooth FM and WSFM, which both sit at a 7% audience share.

Southern Cross Austereo's (SCA) 2DayFM, with Rove and Sam, again gained share, rising from a 4.1% audience share to a 4.3% stake. Back in the first radio ratings this March, the pair had a 3.0% audience share.

In the total overall listening stakes 2GB's Alan Jones scoops the most listeners overall, with 13.3% of the total audience.

Nova's Smooth FM, which earned the third position in overall listeners in survey six has increased its share by 0.2 percentage points, allowing ABC 702 to take the reins at second place, with a 10.1% audience share.  

See here for survey five.

Melbourne: Drive time heats up; Triple M recovers on breakfast

Hamish & Andy continue to reign supreme in the FM drive slot with an 11% audience share, but the battle for second place has heated up.

Nova's Kate, Tim and Mary clung onto second spot with an 8.1% audience share after shedding 0.7 points between 10 July and 17 September.

They lead by a whisker (0.1 percentage points in radio talk) from Triple M's rush hour (JB and Billy gained 0.8 points), Smooth (down 0.4 points) and Gold (up 0.3 points) – each with an 8% share.

3AW's Tom Elliott still dominates the AM band, up 0.7 points to 11.9%, while the ABC's Rafael Epstein gained a respectable 0.7 points to win an audience share of 8.5%.

That's where the good news ends for the ABC in Melbourne. The station lost ground across all other timeslots, including a 2.1 point drop to 12.8% in the coveted breakfast slot. This helped 3AW's Ross and John secure top spot despite themselves shedding 1.1 points to a share of 18.7%.

SCA dominates the FM band with Triple M's Eddie, Mick and Luke up 0.8 points to a share of 9.2%. They increased their lead over stablemate Fox FM's Fifi, Dave and Fev, who gained 0.6 points to 8%. It's a good recovery for McGuire and crew after they dropped 1.1 points in the previous radio survey.

Adelaide: ARN's Mix holds strong; ABC continues breakfast dominance

ARN's Mix102.3 is still the most listened to station in the city of churches, with the KIIS Network keeping its tight hold on the state.

When it comes to overall people 10+, Mix102.3 has again come out on top, gaining 15.8% of the total audience. ARN is followed by Nova, with Nova91.9 taking out the second spot overall with an audience share of 11.3%. Rounding out the top three is talk back station Fiveaa, reaching an audience share of 10.6%.

Despite seeing another drop in listeners, ABC891 has remained top of the pile in Adelaide when it comes to the much sort after breakfast slot. The station drew an audience share of 15%, with its audience dipping 1.3 percentage points. Mix102.3 isn't too far behind though, reaching an audience share of 14.7%, with the station seeing its audience rise 1.2 percentage points. While just being nudged out of the top three in breakfast by Fiveaa, Nova takes to the top spot in drive, with its syndicated Kate, Tim and Marty program drawing an audience share of 14.2%.

Brisbane: Nova tops the airwaves

Nova remains the dominant player in the Sunshine State, despite seeing its audience dip slightly overall.

In people 10+, Nova still takes the number one spot with an audience share of 13.7%, with this survey seeing its audience drop 0.7 percentage points. Nova is being followed by KIIS's 97.3 with an audience share of 12.2%. SCA's Hit105 takes out the third slot with an total audience share of 10.7%.

It's a similar story in breakfast, with Nova and KIIS going head-to-head. Nova has just been piped however by its rival, with its breakfast show gaining an audience share of 13.2%, seeing its listeners drop 1.6 percentage points this survey. This drop has seen KIIS edge in front of the dominant Brisbane player, with its Robin, Terry and Bob breakfast show seeing an audience lift of 1.1 percentage points driving its share to 13.4%.

Nova has managed to win the battle in drive however with Kate, Tim and Marty also proving to be a force in Brisbane, securing a 116.4% audience share.  

Perth: SCA makes it a clean sweep in Perth

SCA has taken top honours in Perth, with its station Mix94.5 taking out the top spot in the total people, breakfast and drive.

Mix had a bumper survey in terms of growth, with the network seeing a lift of 1.2 percentage points growing its audience share in people 10+ to 15.6%. In breakfast the station saw a lift in audience of 1.9 percentage points growing its share to 15% and in drive the station grew its audience by 1.1 percentage points, taking its share to 16.1%.

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