Radio Ratings: Fitzy & Wippa wobble breakfast rival WSFM

By AdNews | 31 May 2016
Nova radio hosts Fitzy & Wippa

Nova's Fitzy & Wippa have overtaken WSFM for second place in the FM breakfast battle, while Kiis' Kyle and Jackie O retain their crown as the top FM breakfast team in Sydney.

In the third radio ratings of the year, Kyle and Jackie O dropped 1.4 percentage points over the survey period to hit 9.9% audience share, down from 11.3% audience share. Nova's Fitzy and Wippa gained 1.1 percentage points to reach 7.4% audience share, overtaking long-time number two WSFM who dropped 1.1 percentage, reaching 6.9% audience share.

Overall, 2GB continued its unstoppable run in breakfast, despite shedding 1.1 percentage points, to hit 14.2% audience share, followed by ABC702 on 12.2% after a 0.8 percentage point boost.

SCA's 2DayFM breakfast team of Rove and Sam picked up 0.3 percentage points to reach 3.3% audience share.

In drive time, Kiis' Hughesy and Kate held onto the lead spot with 10.1% audience share, despite dropping 0.6 percentage points. ABC702 was behind by a hair, staying stable on 10.0% audience share.

Nova's Kate, Tim and Marty picked up 0.9 percentage points to reach 8.7% audience share, while 2Day FM's Hamish and Andy picked up a sizable 1.2 percentage points to land on 7.8% audience share.

Sydney

 

Melbourne - McGuire, Darcy and Molloy boss breakfast

Triple M and Fox have surged in Melbourne's breakfast and drive time as Gold sheds listeners across both key slots.

Triple M enjoyed the largest audience share gain, up 1.2 percentage points to 8.7 audience share overall. Its breakfast show with Eddie McGuire, Luke Darcy and Mick Molloy had a 1.2 point gain to lead FM stations with 9.5% of audience share from Fox's Fifi and Dave, up 0.9 points to 8% share.

On the AM band, 3AW's Ross and John continue to dominate, up 0.9 points to 21.4% audience share, while former Hey Hey It's Saturday funny man Red Symons shed 1.1 points to 12.5% share for his ABC breakfast show.

During drive, Hamish and Andy have increased their lead on FM with a 1.2 point gain to 11.7 audience share followed by Kate, Tim and Marty on Nova (steady on 8.6% share).

A 1.2 point gain for Triple M during drive (split between James Brayshaw and Billy Brownless, and Merrick) increased its shared to 7.8%, level pegging with Gold, which dropped 1.1 points.

On AM, 3AW's Tom Elliot gained one point to lead with a 12.7% share to ABC's 8.1%.

 

Brisbane - Kiis extends lead in breakfast and drive

Kiis network station 97.3FM has continued to put distance between itself and rivals in the Brisbane market. In breakfast, the station was top among the FM broadcasters with 14.0% audience share, after an increase of 0.5 percentage points. Overall, ABC612's Spencer Howson continued his unstoppable breakfast lead with 15.1% audience share, after a boost of 0.5 percentage points. SCA's Hit105 rounded out the top three with 9.2% audience share after dropping 1.1 percentage points.

It was a similar story in drive with 97.3FM topping the timeslot on 15.1% audience share, after a boost of 1.5 percentage points. Hit 105 followed with 14.4% audience share despite a drop of 0.2 percentage points and Nova followed on 14.1% audience share despite dropping 0.4 percentage points.  

 

Adelaide - ABC continues to top breakfast

ABC891 continued to win in breakfast with a colossal 16.1% audience share despite dropping 1.2 percentage points. Fiveaa follows on 13.3% audience share after climbing 2.3 percentage points while Mix102.3's Jodie and Soda continue to top FM breakfast on 11.5% audience share despite a drop of 0.8 percentage points.

In drive time Nova tops the time slot on 14.6% audience share, after gaining 0.9 percentage points. It's followed by Hit107 on 13.2% audience share and Mix102.3 on 12.5% audience share.

 

Perth - Top of the pops drops for drive

Looking at total listenership for the third radio ratings of the year, Perth’s top station overall, with a 14.5% share, was Mix 94.5. It held the top spot firmly, adding 0.7 percentage points to its belt.

Previous strong contender Nova 93.7 stayed in second spot with a 13.2% share, despite dropping 0.5 percentage points. Triple J came in as the third most listened to radio show overall with an 11% share.

The stations that came out in top spot in the second radio ratings of the year, for the core areas of breakfast and drive time slots, have switched out for the third radio ratings period.

The top three stations during breakfast were Nova 93.7 (14.6% share) which dethroned ABC720, which earned a 14.2% share. SCA’s Mix 94.5 held third spot with a 13.1% share – having jumped an impressive 1.1 percentage points.

Drive time shows have also swapped out with Nova 93.7 hopping up 0.6 percentage points, to a 15.6% share, taking the number one drive time position from Mix 94.5. Mix dropped from a 15.2% share to a 14.3% share, leaving it in second place. Hit 92.9 stayed in third spot with a 13.3% share, having suffered a –0.6 percentage point drop.

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

Read more about these related brands, agencies and people

comments powered by Disqus